Photography as a tool for cultural, brand & human connection.
APPROACH

Seeing culture as an art form, I find joy in telling stories, shaping brand identities, and presenting the familiar in unexpected ways.

My work focuses on fashion with a hint of documentary photography, spanning editorial, portraiture and commercial campaigns. Based between London and Lisbon, this is both a contrast and balance that fuels my curiosity and expression.

Clients include: Float, Sömmer, For Adélie, Gainsbury & Whiting (Alexander McQueen, Christopher Kane, Kent & Curwen, Zara Home), and Noctis Magazine.

EXPERIENCE

Having worked within the production teams of Mario Testino and Nick Knight on campaigns for such clients as Carolina Herrera, Intimissimi and Vogue US, my work is shaped by precision and strong visual direction.

Notable contributions & achievements:

  • Ran a digital branding & digital design studio for 5 years
  • Co-founded software to help brands be recommended in AI search results (see lunalift.ai)
  • Trained as a retoucher at Epilogue Imaging
  • Maison Margiela Reality Inverse film & exhibitions in London & Paris Fashion Weeks
  • Judge at the BIG Design Awards, Tokoyo
  • Photography degree from the London College of Fashion
Brand Pillars
CURIOUS
Curiosity fuels inspiration and creativity, we are always asking why to explore and present our client’s visions deeper than the surface level.
KNOWLEDGABLE
Keeping a growth mindset is key - rising to challenges, practicing new skills and keeping on learning. We always try to go above and beyond for our clients and always aim to provide the best support and guidance.
DEPENDABLE
We are invested in our client’s businesses and their journey, we are not here simply to output deliverables, but to partner and support your growth.
INNOVATIVE
The digital landscape moves fast, we stay on top of streamlined processes and automation tools - we are even creating our own AI rank tool called LunaLift.
Let’s Shoot